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Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
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Citation

Raben, Bretcha, Puleston and Graves (2019a, September 08). Ceremony: Congress 2019 Best Paper Award Winner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/congress-2019-best-paper-award


Videos

Ceremony: REA Award Winners 2019

REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Joaquim Bretcha
September 8, 2019
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Citation

Bretcha, J. (2019a, September 08). Ceremony: REA Award Winners 2019. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rea-award-winners-2019


Videos

What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
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Citation

Smit and Pietsch (2018a, September 23). What we can learn from tweets and Co. for open end analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-we-can-learn-from-tweets-and-co-for-open-end-analysis


Videos

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
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Citation

Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estas-para-algo-dulce-estas-para-un-danette-a-360-campaign-born-in-a-360-listening-


Videos
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Citation

Burr, Kirk and Raben (2016a, September 18). Ceremony: YES (Young ESOMAR Society) Competition Winners . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-competition-winners-


Videos

Ceremony: Peter Cooper Excellence Award Winner

The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton
June 15, 2016
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Citation

Raben, Patterson, Long and Picazo Lutton (2016a, June 15). Ceremony: Peter Cooper Excellence Award Winner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/best-qualitative-paper-peter-cooper-excellence-award-winner


Videos

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 7th edition of the QUEST Awards.We are changing up the way we present...

Catalogue: Congress 2016: #WOW
Author: Chris Fanning
June 15, 2016
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Citation

Fanning, C. (2016a, June 15). Ceremony: SSI Quest Awards. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ssi-quest-awards-8811


Videos
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Citation

Raben, F. (2016a, June 15). Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/best-paper-award-and-best-presentation-award-big-data-world-2016


Videos

Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015
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Citation

Raben, Cravenetya and Pai (2015a, June 15). Ceremony: Best Paper Award APAC 2015. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/best-paper-award-apac-2015